Build a more profitable, less owner-dependent professional services firm.

Q: Know the Numbers

Clarity + Numbers = Control. You don’t need dozens of reports. You need to understand the handful of numbers that tell you whether the business is really performing. We will look at margins, cash flow, lead conversions and the other measures that matter most to your business. Together we will identify the numbers that really make a difference.

Q: Win Better Business

Growth is not just about finding more customers or clients. We work on attracting the right ones, creating a more predictable pipeline and improving the way you market, sell and convert opportunities.

Practical business coaching for owner-led firms in the Midlands – helping you strengthen systems, improve profit and gain more control.

book a clarity call

      EXCELLENT  
   Based on 8 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Mark Warrilow 
 
 
 
 Trustindex verifies that the original source of the review is Google. Matt is an excellent listener, taking the time to ask thoughtful, and thought-provoking, questions to understand and explore issues to inform his thinking. Engaging with Matt for coaching proved to be very beneficial, and the conversational sessions we had while I was going through a career transition felt very productive, both in the moment, and in the results. I highly recommend Matt as a business coach and consider the sessions we had to be very valuable.
  
 
      Posted on Google  
   
   Rowan Ewart-White 
 
 
 
 Trustindex verifies that the original source of the review is Google. Discussions with Matt around lifetime customer value & how much one would pay for that cemented my view that his recent shift from business owner to business mentor was both a natural progression & long overdue! As understated as he is, he consistently comes up with simple but effective ideas to get a business moving forward, to drive revenue growth or to reduce costs. Put simply: gold dust & highly recommended.
  
 
      Posted on Google  
   
   Rebecca Brookes 
 
 
 
 Trustindex verifies that the original source of the review is Google. I spent an hour with Matt going through the challenges I am facing with my business. He listened to each point and gave me useful tips and guidance which I will put into place. Would strongly recommend Matt.
  
 
      Posted on Google  
   
   Rix Babu 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've really enjoyed working with Matt. He's approachable, easy to talk to and has a great way of challenging your thinking without ever telling you what to do. Our conversations have helped me look at my business from a completely different perspective and given me greater clarity as I continue to build it. If you're looking for someone who genuinely cares about helping businesses grow, I'd happily recommend Matt.
  
 
      Posted on Google  
   
   Music for Schools Foundation 
 
 
 
 Trustindex verifies that the original source of the review is Google. We approached Matt for his advice during a challenging time for our charity in terms of staff recruitment and retention.  He was really supportive, took the time very patiently to listen to us and understand our situation and offered both a needed morale-boost and also practical advice on ways that we could move forward.  We were able to take his advice to our management team and as a result were able to make changes to our approach which led to improvements in our recruitment process.  We would definitely recommend Matt's services!
  
 
      Posted on Google  
   
   Sharon Bonner 
 
 
 
 Trustindex verifies that the original source of the review is Google. During our informal 1 hour session, Matt quickly identified several practical steps that I could take to move my business forward from its early stages. One of his key recommendations was to create a Google Business Profile, which will help make my business more visible and accessible to potential customers. We also discussed my approach to social media and how to use it more strategically, rather than just reacting to day-to-day demands and he also encouraged me to plan for my maximum potential rather than my minimum requirements. Matt's coaching style was relaxed, approachable, and supportive, while still providing practical, actionable advice. Even in a relatively short session, I came away with greater clarity, confidence, and a clear direction for the next steps in developing my business. I would happily recommend Matt to anyone looking for practical business coaching and fresh perspective.
  
 
      Posted on Google  
   
   James Robins (Precision Stocktaking) 
 
 
 
 Trustindex verifies that the original source of the review is Google. I wanted to free up more of my time from my existing business so I could focus on a new venture. Matt has helped me with both: reducing the amount of time I spend managing my current business, while also supporting me with the marketing and development of the new one. He asks perceptive questions that help me see things more clearly and make better decisions, and his practical advice has made a real difference.
  
 
      Posted on Google  
   
   Martin Lewis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Matt is a great business coach. Unlike most of the salaried advisors floating around the internet, Matt has been there and done it - built a business from scratch and exited. He will make you think harder about your business and we've already implemented his strategies in our marketing at Membrance.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Why did you start your business?

Probably not to spend your days firefighting, carrying every decision and feeling that the business couldn’t manage without you.

You may already have a successful business – but you want better profit, a stronger team, clearer priorities and more control over where it goes next.

If the business is working, but not working well enough for you, I can help.

The business coaching steps:

First, we step back.

What do you actually want from the business? What is working? What isn’t? What needs to change first? Why did you start your business? Why are you still in it? What do you REALLY want from your business – and your life?

Once we have explored these areas we can start to define your future goals properly.

We will identify the gap between where you are now and where you want to be – and turn all this into a clear set of priorities and a practical plan.

This is often a breakthrough moment for business owners – and it will lead us on to stage 2: Stronger Foundations.

Growth exposes weaknesses.

We look at the things that make the business work properly – pricing, people, roles, systems, capacity, clients – and how much still depends on you.

Then we strengthen what is holding you back.

Clarity + Numbers = Control.

You don’t need dozens of reports. You need to understand the handful of numbers that tell you whether the business is really performing.

We will look at margins, cash flow, lead conversions and the other measures that matter most to your business.

Together we will identify the numbers that really make a difference.

Growth is not just about finding more customers or clients.

We work on attracting the right ones, creating a more predictable pipeline and improving the way you market, sell and convert opportunities.

Not everything takes six months.

We will actively look for changes that can improve profit, time or control quickly – while still working on the bigger issues that create lasting improvement.

Knowing what to do and actually doing it are very different things.

I’ll challenge you, keep you focused and make sure good intentions turn into action.

You still run the business. I help you work on the right things.

Are we a match?

I work mainly with established, owner-led professional services firms across the Midlands in Derbyshire, Staffordshire, Nottinghamshire and Leicestershire. Typically accountants, lawyers, HR consultancies, financial advisers and other advisory businesses.

My ideal 1-to-1 client is:

an established business with around 3–10 people
led by one clear owner or decision-maker
already successful, but capable of much more
ready to improve profit, systems, team performance or owner independence
willing to make decisions and take action

30-Day Clarity Guarantee: for 1-2-1 coaching – clear priorities, a 90-day plan and tangible progress after 30 days – or you can walk away with no further commitment.

I also work with established SMEs and trades businesses, mainly through group coaching and growth programmes.

Book a clarity call

Why choose me?

Chartered Accountant – I understand the numbers behind a healthy business.
Business owner, not just a coach – I spent more than 20 years building and running my own professional services business before exiting it.
Commercial and practical – we focus on things that improve profit, growth and control.
I listen before I prescribe – good coaching starts with understanding your business properly.
Local and accessible – based between Derby and Burton and working across the wider Midlands.

One to one coaching

Focused, individual support for established owner-led professional services firms.
A tailored 6-month programme covering the issues that matter most – profit, growth, people, systems and reducing owner dependency.
Full accountability – not for the faint-hearted!

1-2-1 coaching

Small group coaching

A practical group programme for established SME owners who want to strengthen the business and make faster progress.
Work on your business (not just in it) through structured, goal-focused sessions.
Particularly suitable for local SMEs, trades and construction businesses.

small group coaching

Business circle

Work alongside other ambitious business owners to gain fresh ideas, accountability and practical support.
Available through small groups, workshops and business growth sessions.
Insider resources, coaching clinics, mutual support, guest speakers.

business circle